Law firms face unique hurdles in optimizing their online presence—especially firms with broad geographic clientele.
The Thing Google Still Doesn’t Get About Law Firms Read More
SEO
Google’s Crackdown on Low-Quality Content
Beware the ides of March! Et tu, Google? March was a big month for Google, with a core update targeting spam and low-quality content. Your website may be affected—possibly negatively.
Google’s Crackdown on Low-Quality Content Read More
SEO
Social Media Posts and Your Firm’s GBP
Social Media Posts and Your Firm’s GBP Read More
Website Design
Formatting Techniques for Long-Form Content
Formatting Techniques for Long-Form Content Read More
Different Types of Google Ads: A Primer
When most people think of Google Advertising, they think of standard PPC ads. But there are more ad types in Google’s ecosystem—including cheaper ads which, in some cases, may have a higher ROI. Here’s what you need to know about Google Ads in 2024, including which Google Ads are best for lawyers. PPC ads are...
Different Types of Google Ads: A Primer Read More
Call Tracking for Law Firms
Do you know how many potential clients are calling your law firm via your website each month? Many attorneys are unsure, but tracking these calls is essential for measuring your website's return on investment.
Call Tracking for Law Firms Read More
Stock Photos: Yay or Nay?
We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help or harm your SEO, indirectly?
Stock Photos: Yay or Nay? Read More
Content Distribution—Think Bigger
Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise.
Content Distribution—Think Bigger Read More
Who’s Actually Reading Your Blog?
In a perfect world, every blog visitor would be a prospective client ready to hire within weeks. However, the reality is more nuanced. Who's really reading your blog, and what can you really expect from your blog in terms of growing your business?
Who’s Actually Reading Your Blog? Read More
What Makes a Good Social Post?
For many law firms, a social post is just the name of their most recent blog article and a link. If you’re fancy, it might be an excerpt with an automatic thumbnail. But great content needs a great posting strategy—otherwise, what’s the point?
What Makes a Good Social Post? Read More